Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Ben Lerer: “The Place We Win is Empathy”

Ben Lerer knows brands. As the co-founder of Thrillist, Ben created the go-to recommendation engine for everything from secret menu items to must-have flip flops (they came with bottle openers built into them!) In the 15 years since, Ben's not only grown the business, but become CEO of Group Nine Media--parent company to some of the most popular digital brands including NowThis and the Dodo. And somehow he's also found time to launch a successful VC fund with his dad! Learn Ben's trick for making quick business decisions, what working with his father has taught him, why founder’s empathy is what sets his fund apart, and why he always invests in the person over the idea.  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.