Ephemeral

Radio Ads

<p>The history of advertising over the air, featuring Cynthia B. Meyers, author of A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio.</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

The best source on our cultural identity is not the official, historical record — ask any anthropologist, it’s the town dump. Ephemera — those things that were just barely saved, and in some cases not saved at all — emanate with secrets we can only glimpse and mysteries we can never completely answer. The stories may be unfamiliar, but the themes are universal; this is a looking glass, a window into our own fragile, material existence that begs the question, “How will I be remembered?”