Overcoming the Odds: Career pivoted from military combat to the blockbuster hit movie Black Panther, media distributor Sgt. Major Keith L. Craig
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Sgt. Major Keith L. Craig. Known for his work at Walt Disney Film Studios, where he managed Central Division Theatrical Sales and Distribution for 20 theatrical demographic market areas across all of Disney’s film silos (including Marvel, Lucasfilm, Pixar, and Disney Animation Studios), Keith was instrumental in helping to propel Disney’s box office to an astounding record of over $42+ billion in total box office sales during major releases including Marvel Studio’s “The Black Panther”, “Aladdin”, “The Lion King”, Lucasfilm’s “Star Wars: The Last Jedi”, “Star Wars: The Rise of Skywalker”, as well as Marvel’s “Guardians of the Galaxy: Vol. 2”, “Thor: Ragnarok”, and more.
Keith is now the co-founder, chairman, and CEO of Porter + Craig Film and Media Distribution, an entertainment firm that has become an industry go-to for global filmmakers. Porter + Craig places intentional emphasis on authentically highlighting female and minority voices and have arranged financing and/or distribution for over 100+ feature films, TV movies and documentaries into the US and Canadian marketplace across digital platforms including Netflix, Hulu, Amazon Prime, Apple, Google Play, Vudu, and Roku, in addition to select theater franchises AMC, Cinemark, and Regal Theaters, along with global broadcast networks including HBO, Showtime, Discovery, BET, CW, and RLJ. Major releases include the widely-recognized independent film “The Blacklight”, and Nigerian rom-com “Single Not Searching”, starring Lisa Raye, which debuted in over 40 major markets in the US and Canada via AMC Theaters – an astounding achievement for a Nollywood release in the U.S.
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