Bloomberg Business of Sports

A Look Ahead at Future Olympics in LA and Salt Lake City

Join host Michael Barr and Damian Sassower for a look at some of the latest headlines and stories in the business of sports.  Bloomberg News US sports business reporter Randall Williams talks about how the NFL is gearing up for the Summer Games heading to Los Angeles in 2028, and the Olympic debut of flag football.  Fraser Bullock, president and CEO of the Salt Lake City-Utah Committee for the Games joins to talk about how the city got tapped to host the 2034 Winter Games and how Utah will welcome the Olympics after last hosting 32 years ago.  Plus, Bloomberg Opinion columnist Adam Minter discusses his piece on the evolving economics of small school college football and the recent deal FIU struck with pop star Pitbull to drum up attention and bring in money.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.