Bloomberg Business of Sports

Netflix Lands WWE, Former NFL MVP Joe Theismann's Big Game Picks

Join hosts Michael Barr and Scarlet Fu for a look at some of the latest headlines and stories in the business of sports. Bloomberg News athletes and celebrities reporter Kim Bhasin joins to break down Netflix’s $5 billion dollar acquisition of the exclusive rights to WWE’s “Raw”, marking the streamer’s first big move into live events. Then, they welcome Alex Beckman, co-founder and CEO of AI chat platform ON for a behind scenes look at how his firm is enhancing the fan experience, and creating new revenue streams for sports teams. Plus, hear a conversation with former NFL MVP quarterback Joe Theismann about how NIL deals are reshaping colleges sports, his thoughts on NFL Championship weekend and more, as heard live on Bloomberg Surveillance on Bloomberg Radio. See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.