Bloomberg Business of Sports

A Pioneer for Athlete Entrepreneurs, A-Rod's Satellite Venture

Join hosts Michael Barr, Scarlet Fu and Damian Sassower for a look at some of the latest headlines and stories in the business of sports. Bloomberg US sports business reporter Randall Williams joins Scarlet and Damian for a conversation with Ulysses "Junior" Bridgeman - a former NBA pro who built a $600 million dollar fortune after his playing days and serves as an early example of an athlete becoming an entrepreneur. He discusses his business journey, which includes being a successful franchise owner of Wendy's and Chili's restaurants, and now becoming a leading bottler for Coca-Cola. Michael, Scarlet and Damian also speak with Orlando Magic CEO Alex Martins about his up and coming team, and the new naming rights deal for its stadium with Kia. Plus, Bloomberg News US deals reporter Crystal Tse joins to discusses former MLB slugger Alex Rodriguez's new big money deal with Lynk Global, a satellite communications provider. See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.