Bloomberg Business of Sports

US Open Primer and a New Sports Betting Marketplace

As the US Open heats up, host Damian Sassower welcomes Bloomberg Economics editor Molly Smith, as well as special guest hosts Jason Kelly and Vanessa Perdomo of Bloomberg Originals. The team digs into Molly's story on the the next generation of female players that are helping the sport grow following the retirement of Serena Williams. They also discuss the unrest surrounding Spanish soccer in the wake of Royal Spanish Football Federation president Luis Rubiales forcibly kissing player Jenni Hermoso during the on-field celebration of their Women's World Cup victory. Scarlet Fu and Damian then speak with WagerWire co-founder and CEO Zach Doctor and Prophet Exchange CEO Dean Sisun to learn about how their two firms are creating a new experience in the sports gaming industry, by allowing users to take control of the action beyond placing bets.  Plus, a quick look ahead to the upcoming NFL regular season and the heightened expectations with the New York Jets and their new star quarterback, Aaron Rodgers. See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.