Bloomberg Business of Sports

College Football Kicks Off Amid Conference Shake-Ups

With the college football season just getting underway, hosts Michael Barr, Scarlet Fu and Damian Sassower speak with Amy Privette Perko. She's CEO of the Knight Commission on Intercollegiate Athletics, an independent group that advocates for college athletes. Perko reacts to the recent conference realignment upheaval and how it impacts the Knight Commission's proposal for a better structure for college sports. She also provides a state of play on NIL rights. ONE Championship founder, chairman and CEO Chatri Sityodtong also joins the show to talk about his journey from sudden childhood poverty, to Wall Street, to building one of the world's top combat sports platforms. Plus, Bloomberg News US sports business reporter Randall Williams breaks down two new legal battles, as the New York Knicks sue a division rival and former NFL and USC star running back Reggie Bush takes on the NCAA.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.