Bloomberg Business of Sports

Jerry Rice on GOAT Fuel Energy, AC Milan's Money Moves

This week, hosts Michael Barr, Scarlet Fu, and Damian Sassower speak with NFL Hall of Famer and one of the all time GOATs, Jerry Rice and his daughter/CEO Jacqui Rice Gold on their energy drink Goat Fuel Sports Energy.  Plus Italian soccer powerhouse AC Milan's Chief Revenue Officer Casper Stylsvig talks about how the team is generating revenue via marketing campaigns, new players, and an updated stadium. See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.