Bloomberg Business of Sports

Next in Sports: Athletes Unlimited

Everyone says they want to change the game, but Athletes Unlimited is taking that idea quite literally -- building a whole new women’s pro sports league (four of them, in fact) from the ground up.  Two years into existence, AU has a radical approach -- and founders Jon Patricof and Jonathan Soros think their new vision could change how all of us think about sports.  Join Scarlet Fu for a conversation with Next in Sports hosts Jason Kelly and Vanessa Perdomo as they discuss the latest from their series, featuring Athletes Unlimited.  Next in Sports premieres Wednesdays on Bloomberg Television at 10 pm eastern and is available via YouTube and bloomberg.com the following day, where you can also catch previous installments.  See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.