Bloomberg Business of Sports

Brian Shield on Using Data and AI to Enhance Fan Experience

Brian Shield, CTO for the Boston Red Sox and Fenway Sports Management talks about the ways new technologies are being implemented at ballparks to enhance the fan experience and how they are using data to provide more amenities . He speaks with Bloomberg's Michael Barr and Damian Sassower.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.