Bloomberg Business of Sports

Going Crazy for March Madness

Hosts Scarlet Fu and Damian Sassower speak with Bloomberg Senior Buyside Relationship Manager and Big 10/Rutgers Sports Network Analyst Austin Johnson on selection day reactions, the importance of March Madness for schools involved, and the NIL journey for an NCAA athlete. See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.