Bloomberg Business of Sports

US Alpine Ski Team Chasing Records

Hosts Michael Barr and Scarlet Fu welcome Ron Kruszewski, chairman and CEO of Stifel Financial to the show to discuss his firm’s various sports interests, including a four-year sponsorship deal with the US Alpine Ski team. The team is led by Mikaela Shiffrin, who is chasing an all-time wins record. They talk about her chase and the state of sports sponsorships.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.