Bloomberg Business of Sports

NBA Takes Stake in Consumer Data Firm StellarAlgo

The NBA signed a multiyear deal with consumer data firm, StellarAlgo, with the league's new investment arm taking an ownership stake. Hosts Scarlet Fu and Damian Sassower speak with Bloomberg's Kim Bhasin about the deal, and to learn more about the NBA's focus on growing its investment portfolio.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.