Bloomberg Business of Sports

President of 888 on Entering the Age of "Betting 2.0"

Hosts Michael Barr, Scarlet Fu and Damian Sassower are joined by the President of 888, Howard Mittman. 888 recently entered a partnership with Authentic Brands Group, which owns Sports Illustrated. Their goal is to reach a slightly older sports fan with their sports betting platform. It's part of a strategy that Mittman explains positions them to grow as the sports betting market in the US matures from "Betting 1.0" to "Betting 2.0". Mittman discuss that and more. See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.