Bloomberg Business of Sports

Nike's Jordan Brand Signs NBA's Top Draft Pick

The NBA's number one overall draft pick, Paolo Banchero, signed a deal with Nike's Jordan Brand, putting him in company with some of the sport's greats. Hosts Michael Barr, Scarlet Fu and Damian Sassower are joined by Bloomberg's Kim Bhasin to discuss the new deal. Plus, they talk about Kevin Durant's pickleball plans.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.