Bloomberg Business of Sports

Cheribundi Takes on Gatorade for Sports Drink Crown

Cheribundi is making a splash in the world of sports drinks. The cherry juice company has announced partnerships with several major sports leagues. It's promising properties that help athletes recover off the field. For more on the compamy's push into sports, Bloomberg's Scarlet Fu and Michael Barr speak with US Women's National Soccer team star Lindsey Horan and Rob Willey, who is an operating partner at Emil Capital Partners, the parent company of Cheribundi.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.