Bloomberg Business of Sports

Big Data Helps The Celtics Win (Audio)

Scarlet Fu and Mike Lynch sit down with Boston Celtics Assistant General Manager Mike Zarren and Hudl COO Matt Mueller to find out why 29 of 30 NBA teams rely on Sportscode for performance analytics. We learn what kind of data Hudl collects, why it’s so popular and the ways teams are using it to gain an edge on the court. See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.