Bloomberg Business of Sports

A Backup College Quarterback With 7 Figure Deal? (Podcast)

Jason Kelly, Michael Barr and Mike Lynch discuss the biggest stories this week in the Business of Sports. This week we speak with NIL expert Darren Heitner about the flurry of deals that have already been reached between reached between NCAA athletes and brands. We learn how these players are cashing in, what’s surprised him so far and the possibility of earning 7 figured without being a starter.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.