Bloomberg Business of Sports

Elevating Wellness & Recovery with Therabody

The business of health and wellness is booming, and recovery has become an important facet of that market. Benjamin Nazarian, CEO of Therabody, the business behind percussion therapy tools like the Theragun, joins Jason, Barr, and Lynch, to discuss their deep bench of endorsements, including superstar Cristiano Ronaldo. They discuss the efficacy of using pro-athletes as a part of their promotion strategy, making their products relatable, and the budding importance of recovery in the fitness and wellness space.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the final score.