Going Full Geek: Why Some Polls Will Get it Wrong

Going Full Geek: Why Some Polls Will Get it Wrong

By Bloomberg

Pollsters are divided over who won the first TV debate of the election campaign. While some think Sunak scraped in ahead, JL Partners have a survey suggesting Starmer won hands down. Co-founder Tom Lubbock explains why the industry's numbers vary so much. Also in this episode, we go full geek on the polling. Tom tells us, "we're living in a golden age of knowing what the public think and at the moment what they're thinking is Keir Starmer is going to be prime minister in about four weeks". Hosted by Yuan Potts and Caroline Hepker.

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