Jen Wong: “We often get lumped in with social media, but we’re actually not social media. We define ourselves as a community of communities.”

At a time when technology is often in the headlines for the grip it has on consumers, Jen Wong offers a sign of hope: technology can, in fact, be additive, not addictive. We chat with the COO of Reddit about the rules of engagement in the platform’s communities and why brands should be paying more attention to context. She also fills us in on her favorite subreddits.

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