Linda Ong and Sarah Unger: “There’re all kinds of indexes that marketers and organizations use to gauge their relevance with customers—and culture is the ultimate litmus test.”

Linda Ong and Sarah Unger are on a mission to help brands become “insiders” to subcultures and audiences—and according to them, it all starts with empathy and meeting people halfway. We chat with the co-founders of cultural insights and strategy venture CULTIQUE on everything from the elusive goal of understanding Gen Z to purpose “BS detectors” to where the metaverse can really shine when it comes to fandom.

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