Mark Zagorski: “The battle cry is going to be, ‘pay attention.’”

According to Mark Zagorski, the death of the cookie is so 2021. Instead, marketers have a new digital advertising challenge to obsess over – the value of attention as the metric du jour. We chat with the DoubleVerify CEO about the importance of captivating consumers at a moment when time is at a premium and data is ubiquitous, the rise of the “math people,” and fostering trust and transparency in Adland. He also fills us in on DoubleVerify’s recent acquisition of OpenSlate and the ambition to give marketers a better solution for measuring and targeting in the fragmented world of social video and connected TV.  

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