Kristi Argyilan: “There is so much room for higher quality competition, and I think retail is driving right into that opening.”

The digital media landscape is ripe for disruption by diversification – and Kristi Argyilan is betting big on retail media networks to fill the void. We sit down with the Albertsons vice president of retail media to discuss why retailers sit in a unique position to understand their customers and provide high quality data; how the medium has evolved since the early days of in-store marketing; and how marketers and agencies are capitalizing on the benefits and working to understand the nascent space. She also touches on how retailers are managing the current challenge of delicately balancing inventory, pricing and promotion.

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