Good Company with Michael Kassan

Laura Desmond: “Let’s think bigger to get back to that golden age.”

Laura Desmond has great expectations for the advertising industry and for its ability to return to an era of glory. It’s for good reason – as a former operator who ran Starcom MediaVest Group for years and eventually moved over to the investment side, she’s seen every perspective of the marketing industry, its opportunities and its challenges. We sit down with the operating partner of Providence Equity and founder and CEO of Eagle Vista Partners to chat on being both an intrapreneur and entrepreneur, why ads should never become scarce and why she’s bullish on the retail media space. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan, CEO of MediaLink, a UTA Company, in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”