John Cywinski: “Those brands that have built up goodwill and trust are going to thrive in 2021.”

Applebee’s President John Cywinski likens the early days of the pandemic to the terror of an aborted mission: “We literally woke up in the middle of March having to Apollo 13 the whole thing.” In this episode, we talk to the casual dining executive – whose company enjoyed a significant bounce back in Q3 despite being in one of the hardest hit categories – about the long road back to business after dining rooms were shut in the spring. We also dive into the challenging marketing decisions the brand had to make this year and what went into the delightful comeback of its ads over the summer.

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