Alan Patricof and Abby Miller Levy: “Now, we're looking in 80 years, where 50% of our population will be centenarians. So, you have to market to this group, because it's just getting bigger and bigger.”

Legendary investor Alan Patricof and wellness entrepreneur Abby Miller Levy have teamed up on a new venture, Primetime Partners, that’s focused on investments in products, services, technologies and experiences for a wildly underserved cohort: older adults. In this episode, we sit down with the duo to discuss why they’re betting big on a generation that controls 60% of our country’s net worth. Plus, hear how they’re working to change the narrative around aging, what they envision the older adult consumer to look like five to 10 years down the road, and how to service them.

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