LL Cool J: “It's not about trying to relive yesteryear, it's about taking what we have […] and presenting it to the world in a really cool way so people can continue to enjoy it.”

Todd Smith, the legendary hip hop artist, producer, actor, author and entrepreneur more commonly known as “LL Cool J,” is on a mission to pay homage to classic hip hop while bringing it into the future. In this interview, he talks to us about how he’s doing so through his Rock the Bells venture, a platform for fans to read, shop, listen, and find exclusive audio curated specifically around the genre. We also hear why thinks success comes with an obligation to do good in your community, as well as his thoughts on eliminating systemic racism in the educational system. 

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