Marc Pritchard: “We’ve used our voice in advertising as a way to be able to be a force for good on gender equality.”

Marc Pritchard helms marketing duties at the world’s largest advertiser, Procter & Gamble. In this episode, we’ll discuss how this powerful position has allowed P&G brands to change the narrative around topics that are important to its consumer base, such as gender quality (including how Always completely shifted the meaning of the phrase “Like a Girl.”) Plus, hear how P&G is preparing for a future with less interruptive advertising by experimenting with artificial intelligence for brands like Olay and diving into content partnerships with media and entertainment powerhouses like Katie Couric and Reese Witherspoon. 

Note: Interview recorded before March 2019.

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