Carolyn Everson: “We feel a huge obligation to help bring connectivity to the billions that still don't have it.”

As a face of Facebook, the world’s largest social media platform’s VP of Global Marketing Solutions, Carolyn Everson, takes us inside her reality and what’s in her charge. Hear about how travel has changed the way she views what Facebook means to people in other parts of the world, and how it’s impacted her parenting. Plus, we discuss how Facebook handled the dramatic shift to mobile, the cultural change at the company post 2016 election, and the gravity of responsibility that comes with being a modern-day sounding board for everyone. We also tackle the merging of brand marketing and performance marketing in a world where direct-to-consumer rules.

Note: Interview recorded before March 2019. 

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.