Deep Dive: Melissa Proctor on creating opportunities

Deep Dive: Melissa Proctor on creating opportunities

By iHeartPodcasts

Melissa Proctor returns on this deep dive to talk about the role of a chief marketing officer for the NBA. She talks about how she built a one-of-a-kind experience in the State Farm arena, how the stadium became a community asset, and the barriers she is breaking for women in the NBA. 

Host IG:@itstanyatime

Guest IG: @melissamproctor

See omnystudio.com/listener for privacy information.

-
-
Heart UK
Mute/Un-mute