Next Question with Katie Couric

Why is plant-based food having such a moment?

Plant-based food might have started out as a niche lifestyle choice for vegans and vegetarians back in the 1970s (hello, Tofurky!), but today you can find plant-based milk, cheese, fish, meat — and so much more — in the aisles of your local grocery store. The plant-based market is even conquering fast food, appearing nationwide on menus at major chains like McDonald's, Burger King, Kentucky Fried Chicken, and White Castle. On this episode of Next Question with Katie Couric, Katie talks with one of the innovators behind the plant-based revolution — Ethan Brown, the CEO of Beyond Meat. They discuss the impact growing up around farms and animals had on Ethan and what finally drove him to start his business. He also shares what's really in a Beyond Meat burger and why the company isn't here to tell consumers what to eat. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Katie Couric is back on the mic with a new season of intimate, urgent and unexpected conversations – this time with a new twist. Along with her signature in-depth one-on-one interviews, she’ll be joined by a number of special guest-hosts for a series of “Katie Plus One” episodes. Together they’ll get to know some of the world’s most interesting and influential people and explore the big ideas percolating in the zeitgeist--but with a focus on slowing down, diving deep, and connecting with each other, a reprieve from a culture obsessed with hot takes and surface-level small talk. Tune in every Thursday and join Katie Couric and her guests for a conversation that feels like a warm hug and a seat at the table.