Trillions

KPOP’s Hit Factory Comes to Investing

South Korea is having a moment. Between the stellar rise of K-pop and worldwide film hits such as Parasite and Squid Game, the country has established itself as a power to be reckoned with when it comes to global entertainment. This level of success is exactly why a young man by the name of Jangwon Lee decided to launch—you guessed it—The KPOP and Korean Entertainment exchange-traded fund.  We speak with Lee, chief executive of CT Investments and Content Technologies, and reporter Isabelle Lee about the size and scope of K-pop’s reach and the broader Korean entertainment market, how the ETF works and the challenges with launching a theme ETF in today’s especially rough-and-tumble market. See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Money goes where it's treated best. That simple truth is a big reason why more and more money—trillions, in fact—flows into a powerful, low-cost tool that's quietly transformed investing in recent years. Exchange-traded funds, or ETFs, let you invest in everything from the stock market to gold like never before. This biweekly podcast will demystify them—and delight you in the process.