Trillions

The Rise of the Anti-Woke ETF

A new batch of ETFs seeks to appeal to right-leaning investors who want an alternative to "woke" Corporate America and ESG activism. While political-themed ETFs aren't a new idea, they've never really managed to attract meaningful assets. With Americans more polarized than ever before, could this be the moment that these ETFs actually find an audience?Eric and Joel speak with Bloomberg Businessweek national correspondent Joshua Green about his magazine story on 2ndVote Advisers, which will soon introduce a new fund to complement their existing offerings ($EGIS and $LYFE). They also discuss the infighting with the $MAGA ETF, the practical considerations of putting these funds into a portfolio, and why this version of conservative investing is so challenged. See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Money goes where it's treated best. That simple truth is a big reason why more and more money—trillions, in fact—flows into a powerful, low-cost tool that's quietly transformed investing in recent years. Exchange-traded funds, or ETFs, let you invest in everything from the stock market to gold like never before. This biweekly podcast will demystify them—and delight you in the process.