TikTok's Ads Are Racing to the Bottom

This week the boys dive into the historic case of Fogerty Vs. Zaentz as John Fogerty finally regains majority ownership over his publishing rights for the Creedence Clearwater Revival (CCR) catalog and what that means for Fogerty as well as how this decades long battle impacted the music industry. Later, TikTok offers lower add pricing in the hopes of increasing their client base. What does this mean for the company with a creator fund royalty payout system that is under intense scrutiny? This and more every week on The Biztape! 

 

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Sources:

John Forgerty Regains Control: 

https://www.billboard.com/pro/john-fogerty-buys-control-publishing-creedence-clearwater-revival-catalog/

TikTok offers cheap ads in race against rivals:

https://www.musicbusinessworldwide.com/tiktok-offers-cheaper-ads-in-race-against-social-media-rivals-meta-youtube-and-twitter-report/

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