Follow the Profit with David Grasso

EPISODE 27: Understanding Consumers and Employees Better Through The Science of Behaviour

When you hear the word “entrepreneur”, what comes to mind is someone working to make a device or creating a service to fulfill a particular business need.Are social influencers the same as an entrepreneur? Some people don’t believe so. Well take a closer look.PLUS....ever wonder why people make the decisions that they do? Decades of research in behavioral science has come up with some interesting answers. Our guest has researched that topic he will share his discoveries to help companies understand consumers and employees better. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Follow the Profit is a podcast hosted by David Grasso, focusing on how money is ultimately driving the trends that are transforming our society. As a former local reporter working as a commentator for Fox Business, The Young Turks, The Hill, and other outlets, David has spent career around people making big changes in Entrepreneurship, Media, Politics, Finance, and many other fields. Now he wants to take these changemakers out of the newsroom and have real conversations that go beyond the soundbites to understand the big stories from the people shaping them.