Hollywood Talent Agency APA Takes a Big Swing at 60

Jim Gosnell and Jim Osborne, CEO and president of APA, discuss the dramatic changes that have swept across the content business and Hollywood’s creative community. The pair discuss their bid to become the strongest mid-sized player after the Big Three agencies (CAA, WME and UTA) as APA heads into its 60th anniversary year in 2023. The “Jims,” as they’re known, also get candid about the marketplace for talent and their experience dealing with Justice Department lawyers probing the merger of CAA and ICM Partners.  

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