Women in Charge: CNBC’s Julia Boorstin on How Female Leadership Changes Companies, Moves Markets and Drives Profit-Focused Innovation
Julia Boorstin, CNBC’s senior media and technology correspondent, discusses her upcoming book, “When Women Lead: What They Achieve, Why They Succeed and How We Can Learn From Them.” Boorstin explains her interest in studying how female leaders differ from their male counterparts, and how those differences translate into bottom-line performance. She also calls out the venture capital sector for the woefully insufficient amount of investment dollars that flow into female-led and female-founded business startups.
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