Hearst Television Goes Deep on Hyper Local Streaming Content

Andrew Fitzgerald, senior vice president of streaming video services for Hearst Television, details the broadcast TV station group’s growing investment in hyper-local streaming content for its Very Local platform. The ad-supported free service is a hub for time-delayed access to local newscasts ON Hearst's major markets including Boston, Pittsburgh, New Orleans, Milwaukee and Omaha, Neb. Very Local is an effort to reach the expanding number of broadband-only homes who have lost access to local broadcast stations as well as to deepen engagement with dedicated viewers of the mothership stations in each market.  

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