K-Drama-Rama: How the Global Streaming Boom Ignited Demand for Content From Asia

Sam Wu, CEO of the Rakuten Viki streaming service, discusses the surging demand for Korean dramas and other content from Asia. He details the company’s growth as the streaming arm of the Japanese retail giant, and he muses on the reasons for the burst of interest in South Korean pop culture in recent years. “It’s easy to fall in love with K-dramas,” Wu says.

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