'Content Influences Everything': Kevin Mayer and Michael Kassan on Media's New Roadmap

Candle Media co-CEO Kevin Mayer and Medialink chief Michael Kassan offer a 30,000-foot view of making deals and building businesses in the emerging "creator economy" during the SXSW 2022 conference keynote session. The industry veterans also discuss the entertainment industry's changing economics and offer a few predictions for the future.

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