WetaFX CEO on Growing Peter Jackson’s Production Empire: ‘We’re a Household Name in Households That Make Movies’

Prem Akkaraju is leading the charge to transform Peter Jackson and Fran Walsh’s Weta Digital visual effects firm into a full-fledged production company delivering original content. Akkaraju explains how the New Zealand-based Weta businesses have evolved during the past two years and where they see opportunity for the company in the increasingly crowded entertainment marketplace. 

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