WWE’s Stephanie McMahon on Building the Next Generation of the Brand She Grew Up With

Stephanie McMahon, WWE’s chief brand officer, discusses the pro wrestling firm's evolution into a TV and digital content powerhouse over the past decade. The daughter of WWE chairman-CEO Vince McMahon and former WWE chief Linda McMahon details the “circuitous” path she took to learn every aspect of the business in preparation for her current role. She makes no apologies for the company’s forays into markets like Saudi Arabia and Abu Dhabi to expand the boundaries of what women can do publicly in entertainment and sports settings.  

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