How Big Brands Blow It: Multicultural Marketing Startup Guides Companies Through Anti-Racist Movement

Lori Hall and Jessica Lane Alexander, co-founders of the newly launched multicultural marketing firm Pop’N Creative, discuss their Atlanta-based startup. The entertainment veterans who worked together at Turner Broadcasting and at TV One talk about the tone-deaf and “offensive” marketing pitches that inspired them to go into business for themselves with the goal of helping to guide big brands through unfamiliar waters and uncomfortable conversations about race in America.

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