LA's Laemmle Theatres Shares Its Struggle to Survive Amid COVID

CEO Greg Laemmle describes what it has been like to keep his chain of seven arthouse theaters afloat as they remain dark for a fourth month amid a COVID-induced shutdown. Having already laid off nearly 200 employees, he has begun to explore selling some of his properties to keep the 82-year-old family business going. Regardless, Laemmle believes moviegoing will return post-COVID and he is also hopeful his budding foray into virtual cinema will be there for the long term.

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