How A+E Networks Bucked the Trend and Fell Back in Love With Lifetime Movies

Rob Sharenow, president of programming for A+E Networks, discusses the exercise is “brand focus” that led to the revitalization of A&E Network and History amid the general downturn in viewership for ad-supported cable channels. The longtime cable executive also weighs in on how Lifetime has grown by shifting its efforts away from the extremely competitive world of scripted drama series to a broad slate of made-for-TV movies -- yes those kind of Lifetime movies.

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