Jon Steinberg: Why Digital Media has Become Akin to the ‘Drug Discovery Business’

Jon Steinberg, founder and CEO of digital business news startup Cheddar, discusses the company’s recent sale to cable operator Altice USA for $200 million. Steinberg outlines Altice’s ambition in the competition TV news arena and his new role as president of Altice News. The Buzzfeed alum also discusses what he did — and what he didn’t do — to build Cheddar into a brand.

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