Ep7 - Group Nine's Ben Lerer on Breeding New Media Brands

The founder of Group Nine, a portfolio of digital brands including Thrillist, NowThis and Seeker, reflects on his company's first year with the backing of Discovery Communications. While he feels he's bringing the best of traditional and new media together, Lerer is still finding his way as he contends with the challenges of dealing with powerful platforms like Facebook and producing his venture's first TV shows.

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