Business on the Brink

Old Spice: Not Your Grandfather's Marketing

The Old Spice brand was in danger of forever being associated with the idea of smelling like your grandpa. So how did an innovative ad campaign turn things around? I'm on a horse! Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

For many companies, there’s a definitive moment that could determine success or failure. What do you do when you find yourself at The Brink?